As one of the countries with the largest Muslim population in the world, Indonesia is known as one of the centers of modest hijab fashion in the world. In this context, many Muslim women have successfully blended their religious identity with modern, stylish clothing, making the hijab not only a religious symbol but also a part of creative and flexible fashion. Muslim influencers in Indonesia, particularly on social media platforms like Instagram and YouTube, use these platforms to showcase their identity as stylish yet religious individuals while inspiring their followers to live a life that balances spiritual values with personal style. This research is important for understanding how religiosity can be conveyed and adapted to the context of popular culture and social media in Indonesia. Based on this phenomenon, the author is interested in examining the concept of religiosity and modest hijab fashion as presented by Indonesian Muslim women influencers on social media. This study uses qualitative methods to examine the social phenomenon of the relationship between religiosity, hijab, and modest fashion as expressed through the content of Indonesian Muslim women influencers on social media. The study aims to investigate how Muslim women construct and present their identities, particularly in the context of fashionable clothing that still adheres to religious values. The results of the study indicate that religiosity and modest hijab fashion are mutually complementary. Religiosity reflects Islamic spiritual and ethical, values, including in dressing that reflects modesty and covering the body. Modest fashion, on the other hand, provides space for Muslim women to express their identities through contemporary, trendy fashion styles that remain consistent with religious values. Keywords: Religiosity, Hijab, Modest, Fashion, Influencer, Muslim Women
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