<![CDATA[This research aims to find out 1) The digital marketing system implemented by Bank Sulselbar, SoopengRegency . 2) The level of income productivity of Bank Sulselbar Soopeng Regency and 3) The influence of digital marketing on the income productivity of Bank Sulselbar Soopeng Regency . The research method with the approach used is a quantitative approach which is defined as a research method based on the philosophy of positivism, used to research a certain population or sample, data collection using research instruments, statistical data analysis with a population and research sample of 42 respondents and using observation data collection techniques, questionnaires and documentation as well as data analysis techniques using descriptive statistics and inferential statistics. The results of the research show 1) the digital marketing system implemented by Bank Sulselbar Soppeng Regency is running well, seen from the four indicators Interactive , Incentive Program , Site Design and Cost , where the highest indicator is the incentive program and the lowest indicator is interactive, 2 ) The level of income productivity of Bank Sulselbar, these two indicators show a good level where the leadership of Bank Sulselbar has a very big role because a leader must be able to create and develop human resources, product program innovation and an effective marketing system in order to create a level of productivity in the Bank's income, 3). The influence of digital marketing on the income productivity of Bank SulselbarSoppeng Regency is 73.8 percent shows a strong influence . and an increase in the three indicators of digital marketing, it is predicted that the Bank's revenue productivity will increase by 26.0 percent. Therefore , to further increase the Bank's revenue productivity , the digital marketing management carried out by the leadership of Bank Sulselbar must also continue to be improved.]]>
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