<![CDATA[The rise of declining ethical values in early childhood is due to the influence of uneducational viewing media. The main problem raised is how parents' perception of instilling ethical values for children aged 4–5 years is reviewed from children's animated films. The purpose of this study is to find out parents' perception of the use of animated films in instilling ethical values and identify supporting and inhibiting factors in its application. The method used is descriptive qualitative research with a field research approach. The subjects of the study involved eight parents in Sumbermulyo Village, Winong District, Pati Regency, who had children aged 4–5 years old and often watched animated films such as Upin & Ipin, Adit & Sopo Jarwo, and Doraemon. Data collection techniques are carried out through interviews, observations, and documentation. Data analysis uses the Miles and Huberman model which includes data reduction, data presentation, and verification with triangulation techniques to test the validity of the data. The results of the study show that most parents have a positive perception of animated films as a medium of moral education, because they are considered able to instill values such as honesty, empathy, and cooperation. However, inhibiting factors such as time constraints and a lack of quality films with clear moral messages are a challenge. This research emphasizes the importance of the active role of parents in choosing and accompanying children to watch animated films so that ethical values can be effectively embedded.]]>
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