<![CDATA[The purpose of this study is to examine and analyze the influence of knowledge on halal, concern on halal, and awareness on halal on attitude, as well as the effects of attitude, subjective norms, and perceived behavioral control on Generation Z's Behavioral Intention regarding the Free Nutritious Meal Program in Indonesia by integrating the Theory of Planned Behavior (TPB) and the Halal Compliance framework. A quantitative approach was employed using an online survey distributed to Muslim Generation Z respondents across Indonesia, with data analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). A total of 452 valid responses from Muslim Generation Z individuals were collected and analyzed. The results indicate that knowledge on halal, concern on halal, and awareness on halal have a positive and significant effect on attitude. Furthermore, attitude, subjective norms, and perceived behavioral control significantly and positively influence behavioral intention. Additionally, attitude was proven to play a key mediating role in bridging the relationship between halal factors (knowledge, concern, and awareness) and generation z behavioral intention. These findings provide valuable insights for policymakers and program administrators to design transparent, halal-assured nutritious meal distribution strategies that encourage sustainable participation among Generation Z.]]>
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