Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization
Vol. 5 No. 03 (2026): Ambidextrous: Journal of Innovation, Efficiency and Technology in Organization

Utilizing the Instagram account @Humasmahkamahagung to Publicize Strengthening the Anti-Bribery Culture

Akmal Arba Atitra (Program Studi Ilmu Komunikasi Fakultas Komunikasi Dan Bahasa Universitas Bina Sarana Informatika)
Siti Qonaah (Program Studi Ilmu Komunikasi Fakultas Komunikasi Dan Bahasa Universitas Bina Sarana Informatika)



Article Info

Publish Date
07 Oct 2026

Abstract

The use of social media by government institutions has become a means of public communication for delivering information to the public. This study aims to describe the utilization of Instagram @humasmahkamahagung in publishing "Strengthening the Anti-Bribery Culture". This study employed a qualitative method with a descriptive approach. Informants were selected using purposive sampling and consisted of one key informant serving as the Instagram administrator of @humasmahkamahagung and two supporting informants who followed the account. The researcher served as the main research instrument, while data were collected through observation, direct interviews, and documentation. The data were analyzed using the Miles and Huberman model through data reduction, data display, and conclusion drawing, with data validity established through source and technique triangulation. The results show that Instagram was utilized as a medium for public communication, publication, education, and information delivery concerning integrity strengthening and bribery prevention through photographs, infographics, videos, and activity documentation. In conclusion, the utilization of Instagram @humasmahkamahagung reflects the characteristics of New Media through Digitality, Interactivity, Dispersality, and Virtuality and supports the dissemination of information concerning anti-bribery culture to the public.

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Journal Info

Abbrev

ambidextrous

Publisher

Subject

Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

Focus: The primary focus of Ambidextrous is to explore and advance the intersection of innovation, efficiency, and technology within organizational contexts. The journal aims to contribute to the understanding and enhancement of organizational capabilities by examining how innovation strategies, ...