Jurnal Bisnis dan Pemasaran Digital
Vol 6 No 1 (2026): Juli

Digital Ecosystem and Adolescent Entrepreneurial Interest: A Study of Intention among Madrasah Students in Serang

Mohamad Jawahir (Universitas Insan Cita Indonesia, Jakarta, Indonesia)
Ahmad Jazuli Rahman (Teesside University, Middlesbrough, United Kingdom)



Article Info

Publish Date
20 Jul 2026

Abstract

Purpose: This study examines the association between the digital ecosystem and entrepreneurial interest among madrasah adolescents and tests digital literacy as a mediating mechanism linking exposure to interest.Research Methodology: A convergent mixed-methods design was applied, with a quantitative-dominant strand and a complementary qualitative strand. Data were gathered from 84 students of a state Islamic junior high school (MTsN 1) in Serang through an online five-point Likert questionnaire and two open-ended questions, then analysed using regression-based mediation with 5,000 bootstrap resamples and thematic analysis.Results: The digital ecosystem was positively associated with entrepreneurial interest (β = 0.644) and with digital literacy (β = 0.591), and digital literacy was in turn positively associated with entrepreneurial interest (β = 0.279) after controlling for the digital ecosystem. The indirect pathway was statistically significant (95% CI [0.049, 0.319]), a pattern consistent with partial mediation, with approximately 25.6% of the total association transmitted through digital literacy; limited teacher guidance was the obstacle most frequently reported by respondents.Conclusions: Within the limits of a cross-sectional design, digital literacy functions as a partial cognitive bridge linking ecosystem exposure and entrepreneurial aspiration; the relationships identified are statistical associations consistent with the proposed theoretical model rather than demonstrated causal effects.Limitations: The sample was confined to a single grade level in one madrasah, and the cross-sectional design precludes causal inference.Contributions: The study extends the Theory of Planned Behaviour to the under-researched madrasah context and offers practical direction for strengthening digital-entrepreneurship mentoring among adolescents.

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Journal Info

Abbrev

JBPD

Publisher

Subject

Economics, Econometrics & Finance

Description

Diterbitkan oleh Penerbit Goodwood, Jurnal Bisnis dan Pemasaran Digital (JBPD) adalah jurnal ilmiah bertaraf nasional yang menerbitkan artikel berkualitas di bidang bisnis dan pemasaran digital. JBPD bertujuan untuk menjadi wadah akademis yang menampung ide, penemuan, dan inovasi baru dalam rangka ...