Jurnal Bisnis dan Pemasaran Digital
Vol 6 No 1 (2026): Juli

Financial Literacy, Minimum Capital, and Risk Perception in Generation Z Capital-Market Investment Interest

Dinda Laraswati (Politeknik Negeri Lampung, Lampung, Indonesia)
Anita Kusuma Dewi (Politeknik Negeri Lampung, Lampung, Indonesia)
Klemensia Erna Christina Sinaga (Politeknik Negeri Lampung, Lampung, Indonesia)



Article Info

Publish Date
16 Jul 2026

Abstract

Purpose: This study examines associations of financial literacy, perceived minimum-capital affordability, and risk perception with Generation Z students' capital-market investment interest in Indonesia.Methods: At Politeknik Negeri Lampung, 160 of 176 responses met purposive criteria: active enrollment, investment-lecture exposure, and no current capital-market investment. A 32-item Likert instrument was analyzed in SPSS 26 using measurement-quality tests, regression diagnostics, multiple regression, t and F tests, and adjusted R².Results: Financial literacy (B = -0.250, p = .001) and risk perception (B = -0.661, p < .001) are negatively associated with interest; minimum-capital affordability is positive (B = 1.242, p < .001). The model is jointly significant, F(3, 156) = 70.257, p < .001; adjusted R² = .566.Limitations: The purposive self-report sample comes from one vocational institution and measures intention rather than realized behavior.Conclusion: Affordability strengthens investment interest, whereas perceived risk constrains it; among inexperienced respondents, higher financial literacy corresponds to greater caution rather than stronger interest.Contributions: This study advances existing theoretical perspectives by integrating capability, entry affordability, and perceived risk into a unified conceptual understanding of Generation Z's decision-making behavior in Indonesian vocational education.

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Journal Info

Abbrev

JBPD

Publisher

Subject

Economics, Econometrics & Finance

Description

Diterbitkan oleh Penerbit Goodwood, Jurnal Bisnis dan Pemasaran Digital (JBPD) adalah jurnal ilmiah bertaraf nasional yang menerbitkan artikel berkualitas di bidang bisnis dan pemasaran digital. JBPD bertujuan untuk menjadi wadah akademis yang menampung ide, penemuan, dan inovasi baru dalam rangka ...