Journal of Economic and Leadership
Vol. 2 No. 1 (2025): March: Journal of Economic and Leadership

Building Strategic Agility in International Startups: A Systematic Literature Review of Dynamic Marketing Capabilities, Information Intelligence, and Global Growth

Grace Yulianti (STIE Kasih Bangsa)
A. Sigit Pramono Hadi (STIE Kasih Bangsa)



Article Info

Publish Date
31 Mar 2025

Abstract

International startups operate in highly dynamic global markets characterized by technological turbulence, uncertainty, changing customer preferences, and intense competition. This qualitative systematic literature review examines how dynamic marketing capabilities (DMCs) and information intelligence contribute to strategic agility and global growth in international startups. The review synthesizes relevant theoretical and empirical literature on dynamic capabilities, international marketing, information management, knowledge management, and startup internationalization. The findings indicate that DMCs enable startups to sense market changes, adapt marketing strategies, and reconfigure market resources, while information intelligence facilitates the acquisition, interpretation, and strategic utilization of market and environmental information. Their interaction strengthens strategic agility by enabling faster sensing, decision-making, market adaptation, and resource reconfiguration. Strategic agility consequently emerges as an important mechanism connecting capability development with international performance and sustainable global growth. The review proposes an integrated capability-orchestration framework and identifies opportunities for future empirical research across diverse international startup contexts.

Copyrights © 2025






Journal Info

Abbrev

jbl

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economic and Leadership, is a journal that presents in-depth studies on economics and leadership from various perspectives published by LPPM STIE Kasih Bangsa. With a focus on the intersection between economics and management, the journal provides a platform for researchers, academics, ...