<![CDATA[This study aims to determine and analyze the influence of Marketing Content, Price Discount Promos, andGuarantees on the Decision to Use Budi Autodetailing services. The research method used is a quantitative method.The population in this study were all Budi Autodetailing consumers, with a sample of 110 respondents. Datacollection was carried out through distributing questionnaires, while data analysis used validity tests, reliabilitytests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients ofdetermination with the help of the SPSS program. The results showed that partially Marketing Content had apositive and significant effect on the Decision to Use with a calculated t value of 5.614 greater than the t table of1.982 and a significance of 0.000 <0.05. Price Discount Promos had a positive and significant effect on theDecision to Use with a calculated t value of 2.613 greater than the t table of 1.982 and a significance of 0.010<0.05. Guarantee has a positive and significant effect on the Decision to Use with a calculated t value of 2.863greater than the t table of 1.982 and a significance of 0.005 <0.05. Simultaneously, Marketing Content, PriceDiscount Promos, and Guarantees have a positive and significant effect on the Decision to Use, as evidenced bythe calculated F value of 35.648 greater than the F table of 2.69 with a significance level of 0.000 <0.05. Theresults of the coefficient of determination show an R Square value of 0.502, which means that 50.2% of thevariation in the Decision to Use can be explained by the variables Marketing Content, Price Discount Promos, and Guarantees, while the remaining 49.8% is explained by other variables outside the study.]]>
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