<![CDATA[The development of digital technology has changed the way consumers communicate and share information about products through social media. One form of this communication is Electronic Word of Mouth (e-WOM), which is the experience, opinion, and recommendation that can influence the perceptions of other consumers. Furthermore, brand awareness plays a crucial role because it reflects consumers' ability to recognize and remember a brand, thus driving purchase intention. This study aims to analyze the influence of Electronic Word of Mouth and brand awareness on purchase intention at Amanda Brownies. The study used a quantitative approach with a purposive sampling technique. Data were collected through the distribution of questionnaires to 100 active users of application X (Twitter) who met the research criteria. The results showed that Electronic Word of Mouth had a positive and significant effect on purchase intention with a significance value of 0.000 < 0.05. Brand awareness also had a positive and significant effect on purchase intention with a significance value of 0.022 < 0.05. Simultaneously, electronic word of mouth and awareness have a positive and significant effect on purchase intention for Amanda Brownies, with an F-test significance value of 0.000 < 0.05]]>
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