Journal of Islamic Digital Economics and Management
Vol. 3 No. 3 (2026): September

EXAMINING INNOVATIVE MARKETING STRATEGIES EMPLOYING THE SWOT ANALYSIS TO ENHANCE LOKALATE’S PERFORMANCE IN A COMPETITIVE MARKET ENVIRONMENT

Fiki Andriansah (Universitas Negeri Surabaya)
Anik Lestari Andjarwati (Universitas Negeri Surabaya)

Article Info

Publish Date
28 Sep 2026

Abstract

The study aims to identify tailored strategies to leverage strengths, address weaknesses, seize opportunities, and mitigate threats, ultimately guiding Lokalate towards sustained growth and competitive advantage. The methodology employed in this study is qualitative data sources, including both primary and secondary data, seeking to uncover nuanced insights crucial for strategic decision-making. The result of this research is to develop innovative marketing strategies for Lokalate to enhance sales and succeed in a competitive market.

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Journal Info
Journal of Islamic Digital Economics and Management
Website

Abbrev

bridging

Publisher

Yayasan Islam Al -Shobar Rawaurip

Subject

Economics, Econometrics & Finance

Description

BRIDGING: Journal of Islamic Digital Economics and Management adalah jurnal ilmiah yang bertujuan untuk menjadi jembatan antara dua domain yang krusial: ekonomi Islam dan pengelolaan ekonomi digital. Jurnal ini didedikasikan untuk mendalami isu-isu yang berkaitan dengan penerapan prinsip-prinsip ...