<![CDATA[The tourism sector is a key economic driver that is highly vulnerable to external shocks and market fluctuations. This study aims to identify the primary financial risks faced by tourism-sector Micro, Small, and Medium Enterprises (MSMEs) in Batu City and to formulate effective mitigation strategies to address economic uncertainty. An exploratory descriptive qualitative research method was employed, utilizing data collection techniques such as in-depth interviews, field observations, and the analysis of relevant secondary documents. The findings indicate that economic uncertainty triggers three critical financial risks for tourism MSMEs in Batu City: acute liquidity risk due to seasonality, debt risk (leverage risk) stemming from reliance on informal capital, and profit margin pressure (margin squeeze risk) caused by supply chain inflation. As an anticipatory measure, the study formulates adaptive mitigation strategies, including cash buffer management, operational cost efficiency, collective revenue diversification, and the acceleration of financial management digitalization through bookkeeping applications and QRIS integration. The study concludes that the implementation of integrated financial mitigation strategies can eliminate the risk of commingling personal and business funds and establish an accountable financial track record, thereby enhancing long-term business resilience. The practical implications of this research offer a strategic guide for business owners and serve as a basis for the Batu City Government to evaluate economic stimulus policies.]]>
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