Jurnal Manajemen Dan Bisnis Ekonomi
Vol. 4 No. 4 (2026): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI

Pengaruh Literasi Digital dan Inklusi Keuangan terhadap Partisipasi Generasi Z di Pasar Modal Indonesia

Bobi Setiaman Hulu (Universitas Nias)
Tiarni Duha (Universitas Nias)
Heniwati Gulo (Universitas Nias)
Maria Magdalena Bate'e (Universitas Nias)



Article Info

Publish Date
01 Oct 2026

Abstract

This study aims to analyze the effect of digital literacy and financial inclusion on Generation Z’s participation in the Indonesian Capital Market. The study is motivated by the rapid development of digital technology and the increasingly broad access to financial services, which are expected to encourage young people’s involvement in investment activities in the capital market. This research employed a quantitative approach using a survey method. The population consisted of Generation Z in Indonesia, with a sample of 100 respondents selected using purposive sampling. Data were collected through questionnaires using a four-point Likert scale and analyzed using IBM SPSS Statistics 26. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, partial testing (t-test), simultaneous testing (F-test), and the coefficient of determination (R²). The results show that digital literacy has a positive and significant effect on Generation Z’s participation in the Indonesian Capital Market. Financial inclusion also has a positive and significant effect on Generation Z’s participation. Simultaneously, digital literacy and financial inclusion have a positive and significant effect on Generation Z’s participation in the Indonesian Capital Market. These findings support the Theory of Planned Behavior (TPB), which explains that knowledge, perceptions, and individual abilities can influence intentions and behavior. Therefore, improving digital literacy and expanding financial inclusion are important factors in encouraging Generation Z to participate as investors in the Indonesian Capital Market.

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Journal Info

Abbrev

JMBE

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...