<![CDATA[This research aims to design and produce a profile video for Toraja Immanuel Church, Kampung Kanas, as a digital visual information medium to introduce the church's identity, activities, and values to its congregation, prospective members, and the general public. The video was developed using the Multimedia Development Life Cycle (MDLC) method, which consists of six stages: Concept, Design, Material Collecting, Assembly, Testing, and Distribution. Cinematography techniques, including camera angles, camera movements, and lighting adjustments, were applied during production to support visual quality and information delivery. The post-production process was carried out using CapCut Pro to integrate visual footage, narration, background music, text, and transitions. The video was subsequently reviewed to identify technical and content-related issues before being published on YouTube. During a one-month observation period, the video received 1,671 views, 135 likes, and 27 comments. These results indicate that the video reached an online audience and generated digital interactions. However, these metrics do not directly measure audience comprehension or communication effectiveness. The resulting profile video provides a digital information and publication medium for Toraja Immanuel Church, Kampung Kanas]]>
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