This study aims to analyze the construction of transformative da’wah in Materi Dakwah Ekonomi Syariah: Panduan bagi Da'i dan Da'iyah through Kuntowijoyo’s Prophetic Social Science perspective. The study employs a qualitative approach using content analysis. The data consist of textual materials concerning the construction of Islamic economics as a space of da’wah, the formation of economic knowledge, awareness, and action orientation, as well as the dimensions of humanization, liberation, and transcendence. The findings show that Islamic economics is constructed as a space of da’wah closely connected to everyday life and extending beyond ritual matters to include the acquisition, management, use, and distribution of wealth. The transformative character of da’wah is reflected in the presentation of Islamic economic knowledge as a means of developing perspectives, awareness, and action orientations. From the perspective of Prophetic Social Science, this process contains humanization through justice, public welfare, protection of rights, and social well-being; liberation through criticism of riba, gharar, maysir, exploitation, and economic injustice; and transcendence through orientation toward God, halal and haram principles, trust, worship, and divine blessing. The study demonstrates that Materi Dakwah Ekonomi Syariah functions not merely as a medium of literacy but also constructs an economic transformation oriented toward a more humane, just, liberating, and God-centered way of life.
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