KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Vol. 3 No. 9 (2026): September 2026

MASS COMMUNICATION TRANSFORMATION IN THE DIGITAL MEDIA ERA: CHANGES IN INFORMATION PRODUCTION AND CONSUMPTION PATTERNS

Ijang Faisal (Communication Science Study Program, Faculty of Social and Humanities, Muhammadiyah University of Bandung (UMBandung), Bandung, Indonesia)
Agung Tirta Wibawa (Communication Science Study Program, Faculty of Social and Humanities, Muhammadiyah University of Bandung (UMBandung), Bandung, Indonesia)



Article Info

Publish Date
25 Sep 2026

Abstract

Background: Digital media have altered the basic architecture of mass communication. Professional media are no longer the only institutions that produce, select, distribute, and frame public information; platforms, algorithms, creators, and audiences now participate in a continuous circulation process. Aims: This article examines how digital media transform the production and consumption of information and proposes an integrated framework for understanding the shift from linear mass communication to platform-mediated communication. Research Method: The study uses an integrative literature review that prioritizes peer-reviewed scholarship on digital journalism, media convergence, platformization, algorithmic gatekeeping, audience participation, and news consumption, complemented by current evidence from the Reuters Institute Digital News Report 2026 and Indonesia-specific studies. Results and Conclusion: The synthesis identifies six connected transformations: newsroom production becomes continuous and multimedia; gatekeeping becomes hybrid; distribution becomes platform-dependent; consumption becomes mobile, personalized, video-oriented, and partly incidental; audiences increasingly act as redistributors and co-producers; and behavioral data feed back into editorial and commercial decisions. In Indonesia, 64% of respondents in the 2026 Digital News Report said they used social media for news, illustrating the growing importance of third-party platforms in the information chain. Yet this expansion of access also intensifies problems of verification, context loss, commercial pressure, algorithmic opacity, and declining trust. Contribution: The article develops a six-stage circular model of digital mass communication that connects production, platform formatting, algorithmic distribution, audience interpretation, recirculation, and data feedback. The model clarifies why contemporary mass communication should be analyzed as a negotiated system involving journalistic institutions, technology companies, content creators, and active audiences rather than as a one-way transmission process.

Copyrights © 2026






Journal Info

Abbrev

kisainstitute

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society is published by Kisa Institute plays a key role in advancing multidisciplinary knowledge. With monthly outputs, the journal serves as a vibrant platform to present and develop our understanding of various ...