<![CDATA[This study examines the production and circulation of Ade Jona Prasetyo’s political image during the 2024 legislative election in the North Sumatra I electoral district. It employed a qualitative approach with an instrumental case study design. Primary data were collected through in-depth interviews with the candidate, campaign team, media team, party and organizational actors, influencers, and external informants, while campaign documentation and social media content served as supporting data. The findings show that the candidate’s image was constructed through the repertoire of “young, courteous, and caring,” his experience as an entrepreneur and organizational leader, and representations of inclusiveness. This image was strengthened through elite networks, his position within the Gerindra Party, involvement in the Prabowo–Gibran campaign, and organizational experience. Its circulation occurred intermedially through offline activities, visual documentation, social media, billboards, and influencers. Digital media primarily amplified visibility rather than independently determining electoral victory. These findings confirm that political imagology is collective, relational, and cross-media in character.]]>
Copyrights © 2026
