<![CDATA[This study aims to analyze the influence of the partner workforce on the sales targets of the Yamaha Sudirman Manado dealership. The study is motivated by the importance of sales personnel in expanding market reach and helping the company achieve sales targets, particularly given that data from the 2023–2025 period indicates fluctuations in the number of partner workers alongside variations in realized sales. A quantitative method with a causal-associative approach was employed. The study utilized secondary data—specifically the number of partner workers, sales targets, and monthly realized sales—covering the 2023–2025 period, resulting in a total of 36 observations. Data analysis was conducted using descriptive statistics, classical assumption tests, simple linear regression analysis, t-tests, and the coefficient of determination (R²) via SPSS software. The analysis yielded the regression equation Y = 246.572 − 8.063X, with a significance value of 0.071 (> 0.05). Consequently, the number of partner workers was not found to have a significant effect on realized sales during the study period. The R² value of 0.093 indicates that the number of partner workers explains 9.29% of the variation in realized sales, while the remaining 90.71% is influenced by factors outside the model. This study is expected to serve as a basis for the dealership to evaluate and improve the effectiveness, competence, productivity, and management of its partner workforce.]]>
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