Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Vol 5 No 05 (2026): Jurnal Pengabdian Masyarakat Sabangka

Penguatan Kewirausahaan melalui Edukasi Pemasaran dan Pitching Produk bagi Anak Panti Sosial

Angela Joycelyne Chen (Universitas Tanjungpura)
Ahmadi (Unknown)
Chelsya Nabilla Hartanti (Universitas Tanjungpura)
Michelle Sheallomieta Estelie (Universitas Tanjungpura)
Dharma Wihananta Atmaja (Universitas Tanjungpura)



Article Info

Publish Date
30 Sep 2026

Abstract

This community service program aimed to strengthen the entrepreneurial skills of children at UPT Panti Sosial Anak Provinsi Kalimantan Barat through marketing education and product pitching practice, supported by leadership development, creativity, and financial literacy. The program applied participatory, interactive, and practice-based approaches through material delivery, Focus Group Discussions (FGDs), creative activities, presentations, product promotion practice, and case studies. Evaluation was conducted through pre-test and post-test assessments and observations of participants’ engagement and ability to apply the materials. The results indicated an overall improvement in participants’ understanding, engagem ent, and confidence in discussions, presentations, and product promotion activities. Participants were also able to produce creative works and apply basic financial management concepts through case studies. These findings indicate that interactive and practice-based entrepreneurship education can support skill development and better prepare children in social care institutions to recognize and independently create economic opportunities

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Journal Info

Abbrev

sabangkaabdimas

Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Description

urnal Pengabdian Masyarakat Sabangka adalah jurnal yang diterbikan oleh PUSAT STUDI EKONOMI, PUBLIKASI ILMIAH DAN PENGEMBANGAN SDM AZRAMEDIA INDONESIA untuk mempublikasikan dan meyebarluaskan tulisan dan artikel Pengabdian Masyarakat yang telah dilakukan oleh akademisi, praktisi dan mahasiswa dengan ...