Jurnal Teknik Informatika (JUTIF)
Vol. 7 No. 5 (2026): JUTIF Volume 7, Number 5, October 2026

Bayesian-Augmented Rule-Based Recommender System Integrated with Customer Relationship Management to Enhance Congregant Retention in Religious Non-Profit Organizations

Mychael Maoeretz Engel (Informatics, School of Information Technology, Universitas Ciputra, Indonesia)
Yuwono Marta Dinata (Informatics, School of Information Technology, Universitas Ciputra, Indonesia)



Article Info

Publish Date
10 Oct 2026

Abstract

This study aims to address the lack of systematic engagement monitoring tools in religious non-profit organizations by developing a CRM-integrated recommender system that supports congregant retention. The research follows a two-phase approach: a systematic literature review (SLR) and a minimum viable product (MVP) implementation. The SLR analyzed 15 scientific articles (2020–2025), confirming that recommender systems in non-profit contexts are predominantly documented for educational, humanitarian, and healthcare sectors, with no prior work targeting religious organizations. Based on these findings, a web-based MVP was developed and deployed at GKI Citraland Surabaya. The system computes a quantitative Attendance Risk Score (RA) using a Bayesian Average formulation that combines individual absence history with a global prior mean, and presents at-risk congregants to administrators who can then initiate semi-manual WhatsApp reminders with one click. Black-box testing across 18 scenarios achieved 100% pass rate. Pilot validation confirmed a 95% reduction in monitoring time and detection of four previously unnoticed at-risk congregants. The primary contributions are: (1) empirical confirmation of a research gap in religious non-profit recommender systems; (2) a replicable Bayesian-augmented rule-based architecture for early warning engagement monitoring; and (3) field evidence of CRM-based retention analytics for community-based non-profit organizations.

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Journal Info

Abbrev

jurnal

Publisher

Subject

Computer Science & IT

Description

Jurnal Teknik Informatika (JUTIF) is an Indonesian national journal, publishes high-quality research papers in the broad field of Informatics, Information Systems and Computer Science, which encompasses software engineering, information system development, computer systems, computer network, ...