<![CDATA[The introduction of entrepreneurship from an early age is one of the important strategies in shaping the character of early childhood. This study aims to find out the implementation of market day activities at Al Qur'an Kindergarten in Baubau City and its impact on children's character development. The research uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The results of the study show that market day activities are able to introduce the basic concept of entrepreneurship to children through simple buying and selling activities, cooperation, communication, and responsibility. Children seem enthusiastic in interacting with friends and teachers during the activity. In addition, this activity also contributes to fostering confidence, independence, creativity, and discipline attitudes in early childhood. The conclusion of the study emphasizes that market days can be an effective learning method in instilling entrepreneurial values while supporting children's character development. These findings imply that the integration of real-world practice-based activities in the early childhood education curriculum can strengthen character learning while preparing children to face future life challenges.]]>
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