This study aimed to examine whether sense of belonging predicts tourism awareness among residents living near Tlangoh Beach, Bangkalan, Indonesia. Tourism awareness involves not only an understanding of the existence and potential of a tourism destination but also individuals’ awareness of their roles and responsibilities in protecting the local environment, supporting tourism activities, and contributing to the sustainability of the destination. In this context, sense of belonging is considered a psychological factor that may encourage individuals to develop an attachment to their local environment and become involved in efforts to preserve and sustain it. A cross-sectional predictive design was employed with 36 residents living near Tlangoh Beach, Bangkalan. Data were collected using measures of sense of belonging and tourism awareness. The data were analyzed using Pearson’s correlation and simple linear regression. The results showed a strong, positive, and statistically significant association between sense of belonging and tourism awareness, r = .727, p < .001. Regression analysis further indicated that sense of belonging significantly predicted tourism awareness, B = 0.942, SE = 0.153, t = 6.165, p < .001, with R² = .528. Thus, sense of belonging accounted for 52.8% of the variance in tourism awareness, while the remaining 47.2% was attributable to other factors not examined in this study. These findings suggest that sense of belonging is a relevant psychological factor for understanding tourism awareness among residents living near tourism destinations.
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