<![CDATA[This study aims to: (1) describe destination image, digital promotion, and tourists' visiting interest; and (2) analyze the effect of destination image and digital promotion on tourists' visiting interest at Budi Sun Resort, Sikka Regency, both partially and simultaneously. The population consisted of 398 visitors of Budi Sun Resort in 2025. The sample was selected using purposive sampling, and its size was determined using the Slovin formula with a 10% margin of error, resulting in 80 respondents. Data were collected through questionnaires using a five-point Likert scale and analyzed using descriptive statistics and multiple linear regression analysis with IBM SPSS Statistics 26. Hypotheses were tested using the t-test and F-test at a 5% significance level. The descriptive results show that destination image (62.10%), digital promotion (62.09%), and visiting interest (62.10%) are all in the fairly good category. The t-test shows that, partially, destination image has a positive and significant effect on visiting interest (t = 2.517; sig. = 0.014), and digital promotion also has a significant effect on visiting interest (t = 2.054; sig. = 0.029). The F-test shows that, simultaneously, destination image and digital promotion have a significant effect on visiting interest (F = 3.364; sig. = 0.040). The coefficient of determination (R²) of 0.640 indicates that both variables explain 64.0% of the variation in visiting interest, while the remaining 36.0% is explained by other factors.]]>
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