<![CDATA[Cultural tourism has encouraged the transformation of cultural heritage into creative economic products while maintaining their cultural identity. This study aims to analyze the commodification process of Chinese-Javanese Shadow Puppets (Wayang Kulit Cina Jawa/Wacinwa) as cultural souvenirs produced by Ghriya Ukir Kulit Sagio in Bantul, Special Region of Yogyakarta. A qualitative approach with a single case study design was employed. Data were collected through semi-structured interviews, observation, and documentation, validated using technique triangulation, and analyzed through the interactive model of Miles, Huberman, and Saldaña. The findings reveal that the commodification of Wacinwa involves visual transformation, functional transformation, cultural reproduction, and negotiation between tradition and market demands. Visual transformation is achieved by reducing the puppet size from approximately 40 cm to 17 cm while preserving the use of parchment leather, buffalo horn handles, and the traditional tatah sungging technique. Wacinwa has shifted from a performance medium and museum artifact into a souvenir, collectible, and decorative object, while cultural reproduction is maintained by using the Sonobudoyo Museum collection as the primary visual reference. The study concludes that commodification does not necessarily degrade cultural values but instead functions as a preservation strategy through selective adaptation that maintains authenticity while supporting cultural tourism and the creative economy.]]>
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