Waste management has become one of the major challenges in achieving sustainable tourism at Lovina Beach, as it affects environmental quality, visitor comfort, and the destination's image. This study aims to analyze the role of the local community in waste management and identify efforts that support sustainable tourism development at Lovina Beach, Buleleng Regency. A qualitative approach with a case study design was employed. Data were collected through observation, in-depth interviews, and documentation involving local community members, destination managers, tourism business operators, and relevant stakeholders. The data were analyzed using descriptive qualitative analysis through data reduction, data display, and conclusion drawing. The findings reveal that the local community actively contributes to waste management through community clean-up activities, beach cleaning programs, community-based waste management, environmental education, and collaboration with the government and tourism stakeholders in maintaining the cleanliness of the destination. However, waste management efforts continue to face challenges, including limited environmental awareness among some visitors, inadequate waste management facilities, and marine debris transported from rivers and coastal waters. The study highlights that strengthening stakeholder collaboration, improving environmental awareness, and providing adequate waste management facilities are essential to supporting sustainable tourism at Lovina Beach. The findings are expected to provide practical recommendations for destination managers and local governments in developing sustainable environmental management strategies.
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