<![CDATA[This study focuses on the correlation between firm value and three internal financial indicators: capital structure, liquidity, and profitability, in the non-cyclical consumer sector of issuers listed on the Indonesia Stock Exchange during the 2022–2024 period. All data analyzed is secondary data obtained from company financial reports on the official Indonesia Stock Exchange website. The research units were selected in stages using a purposive sampling technique, resulting in a sample of 97 companies. The initial data set was 291 observations, which was then reduced to 274 observations after 17 outliers were identified and removed from the test. Because the data did not meet the assumption of normality, the analysis utilized a non-parametric method using Spearman Rank correlation with the help of SPSS. The test results showed that capital structure was not significantly negatively related to firm value, while liquidity also did not show a significant positive relationship. Unlike these two indicators, profitability had a positive and significant relationship with firm value. Thus, in the non-cyclical consumer sector, firm value more strongly reflects a company's profit-generating capacity than its funding composition or liquidity adequacy..]]>
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