This study aims to analyze the effect of profitability, leverage, and firm size on firm value among non-cyclical consumer sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023. The research includes 38 companies with a total of 108 observations selected using the purposive sampling method. This study utilizes secondary data obtained from the companies’ financial statements. Data analysis was conducted using multiple regression analysis with the assistance of Microsoft Excel 2021 and E-Views 13. The results indicate that profitability, leverage, and firm size have a significant influence on firm value.
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