<![CDATA[General Background Modern retail enterprises increasingly adopt integrated digital platforms to manage massive daily transactions and maintain operational consistency. Specific Background PT Indomarco Prismatama operates simultaneous digital application and physical point-of-sale channels, yet faces recurring inventory discrepancies between virtual records and physical stock. Knowledge Gap While prior literature evaluates retail inventory software independently, few studies examine the operational synchronization bottlenecks merging digital applications with conventional physical store databases. Aims This research examines the implementation and data integration of dual-channel commercial recording frameworks, identifying the systemic constraints causing stock variances. Results Qualitative descriptive analysis reveals that although physical point-of-sale systems operate efficiently in real-time, cross-channel synchronization experiences delays due to network disruptions, human error in return processing, absent automated control alerts, and complex multi-channel coordination during peak hours. Novelty This study maps the exact operational friction points where concurrent e-commerce and physical store transactions overlap, causing physical stock shortages. Implications Retailers must prioritize network infrastructure upgrades, implement automatic stock reservation mechanisms, tighten standard operating procedures, and deploy automated inventory alerts to ensure cross-channel data consistency. Highlights: • Simultaneous physical transaction frameworks frequently encounter data mismatches from network delays. • Manual processing regarding damaged goods contributes heavily toward unrecorded stock shortages. • Automatic item reservation mechanisms prevent dual purchasing during peak operational hours. Keywords: Accounting Information System, Digital Transaction, Stock Discrepancy, Internal Control, Point Of Sale]]>
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