Revisiting to Destinations: Factors Influencing Revisiting to Tourist Destinations

Asep Supriadi (Sultan Ageng Tirtayasa University)
Usep Suhud (State University of Jakarta)
Setyo Ferry Wibowo (State University of Jakarta)

Jurnal Multidisiplin Madani (MUDIMA)
Vol. 5 No. 6 (2025): June 2025

This article discusses comprehensively the factors that influence the intention of revisiting tourists on tourist destinations, especially in the Banten region. This research uses a literature study approach to a number of articles that are relevant to the intention of revisiting. The results of the analysis of this study show that the image of destinations, tourist satisfaction, memorable tourist experience, and service quality have a significant influence on the intention of repeat visits. In addition, mediation variables such as loyalty and perception of values strengthen the relationship between the main factors and tourist behavior. This study recommends strengthening local culture, based digital marketing strategies, increasing destination facilities, and managing tourist emotional experiences as a step to increase loyalty and recurrent visits. This finding contributes to the development of sustainable destination management by considering the dynamics of modern tourism consumer behavior