<![CDATA[This study aims to analyze the effect of the use of e-wallet digital wallets and Islamic financial literacy on impulsive buying in Gen Z in Malang City. The method used is a quantitative approach with a survey technique. The research sample consisted of 100 students who actively use e-wallet transactions. Data were collected using a questionnaire that measured the variables of e-wallet, Islamic financial literacy, and impulsive buying. Data analysis was carried out using SPSS to test the relationship between variables. The results showed that the use of e-wallet had a significant effect on impulsive buying, Islamic financial literacy had a significant effect on impulsive buying. E-wallet and Islamic financial literacy significant influence on impulsive purchases in Gen Z in Malang City. This study indicates that impulsive buying in gen z in Malang city is not only influenced by one single factor, but is the result of a simultaneous contribution between the ease of use of e-wallet and the level of Islamic financial literacy The have. This finding emphasizes the importance of Islamic financial literacy in shaping Gen Z's wiser consumption behavior in the digital era. This indicates that Islamic-based financial awareness is the key to controlling impulsivity, even though digital transactions are available]]>
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