<![CDATA[The rapid development of the Indonesian capital market has been accompanied by a substantial increase in the number of investors, particularly retail investors with increasingly active trading behavior. However, this growth has not always been followed by rational investment decision-making, as some stock traders tend to focus on short-term price movements rather than corporate fundamental information. This study aims to examine the effects of perceived profitability and financial literacy on stock investment decisions, with perceived dividend policy as a moderating variable. The research focuses on stock traders in South Jakarta who have been actively trading stocks for more than six months. A quantitative approach is employed using primary data collected through questionnaires. Respondents are selected using purposive sampling based on predetermined trading experience criteria. The data are analyzed using moderated regression analysis with statistical software. The study is expected to identify the role of perceived profitability and financial literacy in shaping investment decisions and to determine whether perceived dividend policy strengthens or weakens these relationships. The findings are expected to contribute to financial management literature and support investors in making more rational and informed investment decisions.]]>
Copyrights © 2026
