This study systematically examines the factors influencing digital gold investment interest among Generation Z using a Systematic Literature Review (SLR) approach with the PRISMA protocol. Unlike previous fragmented studies that focused only on one or two variables, this research integrates five analytical dimensions simultaneously: financial, technological, psychological, social, and Sharia. From 3,546 initial articles identified through Google Scholar, Scopus, and Garuda databases (2020-2025 period), 18 articles met the inclusion criteria for in-depth analysis. The findings reveal that financial literacy (78% of articles), platform trust and security (72%), and risk perception (72%) are the most dominant determinants. This study also finds that socio-psychological factors such as Fear of Missing Out (FOMO) and financial influencer influence are increasingly significant in shaping Generation Z's investment decisions. The main contributions of this research are the comprehensive mapping of determinant factors, identification of inter-factor relationships, and revelation of open research gaps, particularly the limited qualitative studies and integration of Sharia perspectives in existing literature. This study recommends the development of a multidimensional analysis model to understand the digital investment behavior of the younger generation more holistically.
Copyrights © 2025