This study aims to analyze the effect of financial performance—proxied by Return on Assets (ROA) and Return on Equity (ROE)—on firm value—proxied by Price to Book Value (PBV)—in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange during the 2021–2024 period. The study employs a quantitative approach using secondary data derived from the companies' annual financial reports. The sample was selected using purposive sampling, resulting in 12 companies observed over a four-year period. Data analysis was conducted using panel data regression with the aid of EViews. The results indicate that ROA has a positive and significant effect on firm value, whereas ROE does not have a significant effect on firm value. However, ROA and ROE simultaneously exert a significant effect on firm value.
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