Jurnal Strategi Bisnis Teknologi
Vol. 2 No. 2 (2025): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)

Integrasi Financial Technology dan Literasi Keuangan dalam Membentuk Keputusan Investasi Generasi Milenial di Era Ekonomi Digital

Candra Candra (Universitas Prof Dr Hafiz MPH)
Chusnul Maulidina Hidayat (Telkom University Purwokerto)
Deni Sunaryo (Universitas Serang Raya)



Article Info

Publish Date
31 May 2025

Abstract

Background: This study is based on the rapid development of financial technology (fintech), which has driven changes in financial behavior, particularly among the millennial generation. However, this growth has not been fully supported by adequate financial literacy, potentially affecting the quality of investment decisions. Objective: This study aims to analyze the influence of fintech and financial literacy on investment decisions among millennials. Methods: The study employs a quantitative approach with an explanatory design, involving 150 respondents selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, supported by validity, reliability, and simultaneous tests. Results: The findings indicate that fintech and financial literacy have a positive and significant effect on investment decisions, both partially and simultaneously, with fintech showing a more dominant influence. These results suggest that ease of access and technological advancements are key drivers of investment activities, while financial literacy serves as a fundamental factor in enhancing rational decision-making. Therefore, the integration of fintech and financial literacy is essential in improving the quality of investment decisions in the digital era.

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Journal Info

Abbrev

JUSBIT

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...