Pemberdayaan Masyarakat melalui Pelatihan dan Pendampingan Ekowisata serta Hilirisasi Produk Unggulan Berbasis Digital menuju Blue Economy Berkelanjutan

Tia Ayu Ningrum (Universitas Negeri Padang)
Rendi Heriza Ibra (Universitas Negeri Padang)
Muhammad Abiyyu Nasution (Universitas Negeri Padang)
Saidah Amini Gaja (Universitas Negeri Padang)
Rifki Amiyanto (Universitas Negeri Padang)
Nela Suciana (Universitas Negeri Padang)
Ahmad Rayhan Barra (Universitas Negeri Padang)
Jihad Fadilah Putra (Universitas Negeri Padang)
Christian Rivai (Universitas Negeri Padang)
Nadhif Aqilla Deldi (Universitas Negeri Padang)
Rasya Fatika (Universitas Negeri Padang)
Agil Prayolada (Universitas Negeri Padang)

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 4 No 1 (2026): Juli - September

Lake Maninjau has significant natural and fisheries potential for ecotourism and community economic development. However, its utilization remains limited by inadequate tourism facilities, low-value fisheries processing, weak business institutions, and limited digital marketing. This community service activity aimed to empower the community through ecotourism development, tilapia product processing, MSME strengthening, and digitalization to support a sustainable Blue Economy in Nagari Maninjau. Activities were conducted through training, hands-on practice, mentoring, and institutional strengthening. The results included the establishment of a POKDARWIS working unit, development of floating tourism facilities and directional signage, production of tilapia nuggets and fish-skin chips, formation of an MSME team, development of tourism packages, and introduction to digital marketplaces and marketing. These results demonstrate increased community capacity and readiness to manage tourism and local products sustainably.