BUMDes Sejahtera in Mandong Village, Trucuk, Klaten, drives the village economy through units such as fisheries, plantations, a swimming pool, solar power, and food stalls, plus UMKM products like catfish-based snacks, salted eggs, and aloe vera items. However, its role remains hindered by low community participation, minimal UMKM branding on social media, and weak partnerships with UMKM actors. This study examines BUMDes Sejahtera's role in developing Mandong Village UMKM, using qualitative methods including interviews, observation, and documentation with BUMDes managers, UMKM actors, and village officials. Results show BUMDes has contributed to Village Original Income, expanded UMKM promotion through events like Grebeg and UMKM Fair, and encouraged community involvement in production and marketing. Challenges include limited human resources, unofficial legal status, technical cultivation issues, and minimal digital promotion. Future optimization should focus on improving HR capacity, strengthening institutions, product innovation, marketing digitalization, and developing tourism villages for sustainable UMKM promotion.
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