Digitalisasi Pemasaran UMKM Melalui Google Maps Menggunakan Media Canva di Kampung Skouw Sae

Novita Fitriyani (Institut Agama Islam Negeri Fattahul Muluk Papua)
Siti Qomariah Aulia (Institut Agama Islam Negeri Fattahul Muluk Papua)
Gita Ayu Wulan Sari (Universitas Dharma Andalas)
Siti Qomariah Tiflen (Institut Agama Islam Negeri Fattahul Muluk Papua)

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 4 No 1 (2026): Juli - September

Digitalization is one of the efforts to increase competitiveness and expand the marketing of Micro, Small, and Medium Enterprises (MSMEs), including MSMEs in Skouw Sae Village, Muara Tami District, Jayapura City. Initial observations showed that some MSME actors still faced limitations in utilizing digital technology as a marketing tool, such as the absence of business locations on Google Maps and limited promotional media in the form of banners. This activity aimed to support MSME actors in increasing business visibility and marketing capabilities through the use of Google Maps and banner creation using Canva. The method applied was Participatory Action Research (PAR), involving MSME actors in problem identification, planning, implementation, application, and evaluation. Activities included surveys, observations, interviews, Google Maps assistance, and Canva banner training. The results showed that MSME actors were able to utilize Google Maps to help customers find their business locations and create simple promotional media. This digitalization helped improve business visibility, strengthen product identity, and expand market access opportunities.