<![CDATA[Advances in Information and Communication Technology (ICT) present both opportunities and challenges in agriculture. This study examines how technology use affects rice production in Purwoharjo District, Banyumas Regency, Indonesia. The study looks at differences in farmer preferences related to village, gender, age, and education level. We used a descriptive quantitative approach, using primary data from interviews and questionnaires with 96 farmers out of 2,175 farmers. Stratified random sampling ensured demographic representation. The Likert scale and chi-square analysis determined statistical differences in technology use and its impact on productivity. The results showed that agricultural technology significantly increased rice productivity among male farmers, those aged 41–50 years and above 50 years, and those with primary and junior high school education. Internet use benefited male farmers, while social media had a positive impact on farmers aged over 50. Variations in technology adoption were observed across villages, particularly in Grajagan, Sumberasri, and Glagahagung. The study’s conclusions confirm that technology adoption plays a significant role in increasing rice productivity, particularly among certain demographic groups. However, disparities in access and utilisation highlight the need for targeted interventions to bridge the digital divide. Policymakers and stakeholders should focus on improving digital literacy, providing technological support, and ensuring infrastructure accessibility to maximise the benefits of ICT in agriculture. These findings support targeted policies to improve digital literacy and infrastructure, ensure equitable access to technology, and optimise productivity and economic conditions for farmers. ]]>
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