<![CDATA[The acceleration of digitalization has expanded the gig economy in Indonesia, where IT freelancers work amid structural uncertainties, such as scope creep, technical ambiguity, and underpricing, which may affect their cognitive capacity and creativity. This study aimed to analyze the effects of clarity of expectations, continuous feedback, and distributive justice on IT freelancers’ creativity and to examine psychological well-being as a mediating mechanism. Using a cross-sectional explanatory quantitative design based on Social Exchange Theory, Self-Determination Theory, and the Job Demands–Resources model, primary data from 145 active IT freelancers were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software and 5,000 bootstrap subsamples. Clarity of expectations, continuous feedback, and distributive justice significantly improved psychological well-being, while continuous feedback and psychological well-being were the strongest direct predictors of creativity. Psychological well-being significantly mediated the relationships between all three exogenous variables and creativity, functioning as an internal mechanism that converts supportive project management practices into creative performance. Maintaining freelancers’ psychological well-being is essential for fostering technological innovation and provides practical implications for clients, freelancers, and gig economy platforms.]]>
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