<![CDATA[This study aims to analyze the utilization of lemongrass through diversification into mosquito repellent spray products to increase economic value and support MSME development in Nagori Bahbiak. This study employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation of training activities. The results show that lemongrass as a local resource has potential to be developed into a practical and value-added product. The training activities provided the community with knowledge and skills regarding the processing of lemongrass into mosquito repellent spray, while introducing the importance of product packaging and identity. The product was packaged in spray bottles with the “Serai Dewasa” label, giving it a more attractive form and marketing potential. This diversification added value by transforming a local resource into a ready-to-use product while creating opportunities for community business development. Product development can focus on quality improvement, packaging design, pricing, promotion, and social media marketing. This study concludes that lemongrass diversification into mosquito repellent spray can improve community skills, optimize local potential, create business opportunities, support MSME development, and increase community income sustainably in Nagori Bahbiak.]]>
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