Prospect: Jurnal Pemberdayaan Masyarakat
Vol. 5 No. 3 (2026)

Beyond Charity to Community Empowerment: An Integrated CSR Model for Sustainable Stunting Reduction in Pangkalan Susu District

Juni Rahmat (PT Pertamina Pangkalan Susu Field)
Winda Damelia (Pertamina Hulu Rokan Zona 1)
Arina Hidayatul Chasanah (Pertamina Hulu Rokan Zona 1)
Tiara Chaerani (Pertamina Hulu Rokan Zona 1)



Article Info

Publish Date
07 Oct 2026

Abstract

Stunting is a multidimensional public health problem influenced by nutritional, health, and household socioeconomic factors. Addressing stunting requires the involvement of various stakeholders, including the private sector through Corporate Social Responsibility (CSR). This study aims to analyze the contribution of the Community Involvement and Development Program (CID) of PT Pertamina EP Pangkalan Susu Field to stunting reduction through community empowerment and to identify the mechanisms of change resulting from the integration of health interventions, food security, and local institutional strengthening. The study employed a qualitative case study approach. Data were obtained through documentation of program reports from 2024–2025, Posyandu data, stunting monitoring records, and interviews with community health cadres, healthcare workers, local government representatives, and program beneficiaries. Data were analyzed using the Miles and Huberman model. The findings demonstrate a transformation of CSR from philanthropy toward community empowerment through strengthening more than 140 Posyandu cadres, nutrition education, assistance for pregnant women, basic health services, and the integration of the silvofishery-based PALUH ASRI program. This integration improved access to protein, household food security, community income, and health-related behaviors. Stunting prevalence decreased from 10% to 6%, with 100% of cadres receiving education. The study develops the Integrated Community-Based Stunting Reduction model, emphasizing the synergy of health institutions, nutrition literacy, food security, and economic empowerment to support SDGs 2, 3, 8, 14, and 17.

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Journal Info

Abbrev

jpm

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

Aim Prospect: Jurnal Pemberdayaan Masyarakat is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related issues. Scope ...