Indonesian Journal of Language and Communication Studies
Vol. 1 No. 3 (2026): Digital citizenship, identity, and public discourse in Indonesia

Visibility by design: Recommendation algorithms and the unequal circulation of Indonesian linguistic content on YouTube

Wahfiuddin Rahmad Harahap (Universitas Islam Negeri Raden Fatah Palembang)



Article Info

Publish Date
30 Sep 2026

Abstract

Background: YouTube has become a major infrastructure for Indonesian linguistic circulation, yet its recommendation pathways may distribute visibility unevenly across standard Indonesian, regional languages, dialectal varieties, and multilingual content. Objective: This study examines how recommendation architecture, linguistic hierarchy, and platform legibility shape the unequal circulation of Indonesian linguistic content on YouTube. Method: Using a qualitative-dominant mixed platform audit, this study analyzes 33 public YouTube videos, 10 scholarly sources, and seven contextual documents through visibility-pathway auditing, linguistic drift mapping, and metadata–multimodal legibility analysis. Results: Standard Indonesian and multilingual Indonesian content occupy stronger visibility positions because their titles, institutions, and audience cues align with national, educational, and transnational categories. Regional and minority-language content remains present but circulates more often through local, heritage, preservation, or weakly stabilized recommendation pathways. Recommendation drift further shows that several regional-language pathways move toward standard Indonesian, adjacent cultural content, or ambiguous clusters rather than sustaining linguistic continuity. Implication: These findings indicate that digital linguistic inequality should be examined through ranking, recurrence, metadata, and recommendation movement, not merely through online presence. Novelty: This study advances Indonesian sociolinguistic platform research by integrating recommendation auditing, language ideology, and multimodal platform-legibility analysis within one empirical framework for studying algorithmic linguistic visibility today

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Journal Info

Abbrev

ijlc

Publisher

Subject

Description

Indonesian Journal of Language and Communication Studies is a double blind peer-reviewed scholarly journal that publishes original research articles and critical studies in the fields of language and communication. This journal is published as a platform for the dissemination of theoretical, ...