International Journal of Social, Economic, and Business
Vol. 2 No. 4 (2026): June 2026

Analysis of Satirical Content on Instagram @politicalmemes.id Regarding the People's Demands 17+8

Amira Khansa Nazhiifah (Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia)
Augustin Mustika (Universitas Pembangunan Nasional “Veteran” Jawa Timur)



Article Info

Publish Date
30 Jun 2026

Abstract

This study aims to analyze the form of satire in the content of political memes on the Instagram account @politicalmemes.id related to the issue of the People's Demands 17+8. The study uses a qualitative approach with Klaus Krippendorff's content analysis method to understand the meaning of messages represented through visuals, text, symbols, and humor in political memes. The results show that the meme content on the account contains several forms of satire, namely Horatian satire, Juvenalian satire, parody, and irony. Satire is used as a digital political communication strategy to convey social criticism of the government, political institutions, and the state of democracy through a humorous approach that is easily understood by social media audiences. This study also found that political memes function not only as digital entertainment, but also as a medium for political expression, education, symbolic resistance, and the formation of public opinion in cyberculture. The characteristics of cyberculture are seen through the participatory nature of memes, easy to disseminate, and can be modified by other users according to the developing social context. Thus, satirical memes on social media can be understood as a form of digital political communication that plays an important role in building public discourse in the era of digital democracy.  

Copyrights © 2026






Journal Info

Abbrev

ijseb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of ...