Background: The shift from traditional to online shopping is happening at an exponential rate. Numerous terms have emerged recently in the field, such as “impulsive purchasing,” “compulsive buying,” “compulsive consumption,” “impulsive spending patterns,” “revenge buying”, “panic buying,” and “shopping addiction”. Objective: The objective of this study is to understand the psychological perspectives associated with online buying. Method: Web of Science Core Collection (WoSCC) was the source of obtaining publication records from the year 1989 till 2024. Latest version of CiteSpace 6.3.R1 (64-bit) W software was used for mapping and bibliometric analysis. Document co-citation analysis (DCA), author co-citation analysis (ACA), and dual map overlay was analysed by using 813 records. Result: Publication records indicate higher number of articles published during the Covid-19 pandemic. Country network mapping found USA (252) with highest number of publications in the concerned domain. However, in institutional based analysis, University of London (22) is found to contribute the maximum number of publications. Author Muller, A (8) had contributed highest number of publications mainly focussed on shopping disorder. The largest five clusters, Cluster #1 online compulsive buying, Cluster #2 trust convenience, Cluster #3 state anxiety, Cluster #5 covid-19 pandemic, Cluster #6 Hong Kong were identified by DCA analysis. Keywords with strongest burst were mental health (5.81), community (5.59), purchase intention (4.44), disability (3.88), validation (3.82), risk (3.77), responses (3.74), performance (3.70), internet (3.64) and abuse (3.48), which were the indicators of emerging trend. Conclusion: The bibliometric analysis of 813 publications from the WoSCC (1989-2024) highlights the significant impact of psychological factors on online buying behaviour Keywords: online buying; CiteSpace; bibliometric; citation analysis
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