<![CDATA[This study explores the challenges faced by preachers in promoting the prohibition of alcohol (khamar), especially when it is integrated into the social traditions of the local Muslim community. The core issue is the disconnect between the religious ban on alcohol and its social acceptance, as it is often part of wedding ceremonies, celebrations, traditional events, and other communal activities. The research aims to examine the difficulties preachers encounter, the da'wah methods they use, and the community's reactions to these efforts. Using a descriptive qualitative method with field research, data were gathered through observation, in-depth interviews, and documentation involving preachers, religious and traditional leaders, authorities, and community members. Findings reveal that preachers face cultural, psychological, social, structural, and reputational obstacles because alcohol consumption has become socially normalized. The strategies of da'wah include normative, persuasive, cultural, personal, and collaborative approaches. Community responses vary from acceptance and resistance to compromise. The study concludes that effectively prohibiting alcohol through da'wah requires a culturally transformative approach that blends the firmness of Islamic law with persuasive, gradual communication. It advocates for cooperation among preachers, traditional leaders, local authorities, and the community to foster collective awareness and reduce alcohol consumption.]]>
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