<![CDATA[Enterprise CRM platforms have evolved from rule-based to autonomous, reasoning agents. In this paper, the authors integrate the insights from the aforementioned twenty publications into an agentic enterprise architecture for autonomous decision orchestration for a CRM system based on Salesforce Agentforce and Amazon Web Services (AWS) large language model (LLM) based multi-agent system. The synthesis looks at an evolution across three generations – deterministic RPA, predictive AI-CRM and agentic AI-CRM – and correlates the generations with the autonomy, latency and human intervention metrics. A layered architecture is proposed with data ingestion layer, predictive personalisation layer, agent orchestration layer, reasoning and planning layer, explainability and governance layer, and finally a cloud infrastructure layer with AWS services being deployed at each layer. Literature review reveals that implementing AI-powered CRM systems is linked to tangible improvements in customer retention, first-response time, and predictive customer service, with agentic architectures also contributing to a decrease in human escalations compared to traditional automation. The major hurdles to enterprise-wide deployment are security, privacy and explainability. The paper introduces a reusable reference architecture, a comparative evaluation framework with confidence-based escalation and autonomy-index formulations, and a set of governance recommendations for organisations that are moving toward using autonomous CRM orchestration. We discuss implications for competitive advantage and operational cost as well as directions for further empirical validation of agentic reasoning loops in production CRM environments.]]>
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