<![CDATA[This study examines the legal guarantees for consumers in digital buying and selling activities through the perspective of the Civil Code (KUHPerdata) and consumer dispute resolution in conducting electronic transactions (e-commerce). The legal approach used is a normative legal approach with primary legal materials, namely reviewing relevant regulations, such as Law Number 8 of 1999 concerning consumer protection, and Law 19 of 2016 concerning ITE. This study explores the role of the Civil Code and other supporting regulations as a legal basis for guaranteeing the rights of e-commerce users. The results of the study indicate that protection for consumers has basically been regulated in Law Number 8 of 1999 concerning Consumer Protection (UUPK). However, consumer protection in electronic transactions requires comprehensive legal instruments, including Law Number 11 of 2008 concerning Information and Electronic Transactions and Government Regulation Number 82 of 2018 concerning Electronic Systems and Transactions, particularly in resolving consumer disputes. Therefore, this study emphasizes the importance of legal education for consumers, as well as the need to strengthen oversight systems and law enforcement mechanisms to optimally protect consumer rights in online transactions.]]>
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