Journal of Practical Management Studies
Vol. 4 No. 2 (2026): JPMS - September (2026)

The Influence of Financial Technology on The Financial Behavior of Generation Z in Nunleu Village Kupang City

Pison D. J. Buli (Kupang State Polytechnic, Indonesia)
Amram Rohi Bire (Kupang State Polytechnic, Indonesia)
Anastasia Imelda Sayd (Kupang State Polytechnic, Indonesia)



Article Info

Publish Date
22 Sep 2026

Abstract

This study aims to examine the effect of financial technology on the financial behavior of Generation Z in Kelurahan Nunleu, Kota Kupang, a region with the lowest financial literacy and inclusion indices in Indonesia, in order to test whether the direction and strength of this relationship, largely established in high-literacy Java-based samples, hold under structurally low financial literacy conditions. A quantitative explanatory design was employed. The population comprised 137 Generation Z individuals in Kelurahan Nunleu, from which a sample of 102 respondents was determined using the Slovin formula (cross-checked against the Krejcie-Morgan table) and selected through simple random sampling. Data were collected via a structured Likert-scale questionnaire and analyzed using simple linear regression, preceded by validity, reliability, and classical assumption tests. Financial technology was found to have a positive and significant effect on financial behavior (b = 0.388; t = 4.083; p < 0.05), supporting the hypothesis. However, the coefficient of determination was relatively limited (R² = 0.143), suggesting that financial technology functions more as a partial trigger than as the dominant determinant of financial behavior, consistent with the theoretical proposition that financial literacy operates as a boundary condition within the integrated Theory of Planned Behavior–Technology Acceptance Model framework. This study extends the TPB-TAM synthesis to a structurally low-literacy, non-student population in eastern Indonesia, a context absent from prior literature, thereby testing the external validity of an established behavioral model under contrasting structural conditions and offering evidence-based implications for regionally targeted financial literacy policy.

Copyrights © 2026






Journal Info

Abbrev

jpms

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Practical Management Studies (JPMS) is a prestigious scientific publication focused on the management field. It serves as a valuable resource for academics and practitioners seeking practical insights and in-depth knowledge. The journal publishes high-quality research articles, case ...