<![CDATA[The growth of halal tourism underscores the need to understand tourist behavior in multicultural destinations. This study contributes to halal tourism literature by examining how Muslim-friendly facilities, tourism service quality, and government support influence tourist visit intensity in Singkawang, Indonesia, a culturally diverse destination. Grounded in Demand Theory, Customer Satisfaction Theory, and the Theory of Planned Behavior, the study employed a quantitative design involving 550 Muslim tourists with at least two prior visits. Data were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings demonstrate that all three factors positively and significantly influence tourist visit intensity, with government support emerging as the strongest predictor. These findings extend halal tourism research beyond Muslim-majority destination contexts by establishing the importance of institutional support alongside tourism infrastructure and service quality. Policymakers and tourism stakeholders should prioritize coordinated institutional support, accessible Muslim-friendly facilities, and service excellence to strengthen inclusive and sustainable tourism.]]>
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