<![CDATA[This study aims to analyze the implementation of collaborative governance in SME development through the HALO UMKM service innovation, identify supporting and inhibiting factors, and formulate strategies for its optimization in Sinjai Regency. The study employs a descriptive qualitative approach with data collection techniques including interviews, observations, and documentation of nine informants selected through purposive sampling. Data analysis utilizes the Miles and Huberman interactive model, with validity testing conducted through triangulation of sources and methods. The research findings indicate that the implementation of collaborative governance in the development of MSMEs through the HALO UMKM service innovation at the Sinjai Regency Cooperative, SME, and Labor Office has not yet been fully optimized. Based on the Ansell and Gash model, the aspects of starting conditions, institutional design, facilitative leadership, and collaborative process have not fully supported the realization of effective collaborative governance. The optimization of collaborative governance is supported by shared vision among stakeholders, regulatory support, ease of OSS services, the role of associations and academics, as well as increased public awareness of local products. However, its implementation still faces obstacles such as sectoral ego, suboptimal cross-sectoral coordination, limited human resources, unsynchronized MSME data, low business operator participation, and limitations in digital services. Therefore, an optimization strategy is needed through the establishment of a cross-sectoral coordination forum, strengthening partnerships with associations and academia, integrating SME data, developing a tiered capacity-building curriculum, strengthening the HALO UMKM digital platform, and enhancing outreach, mentoring, and business matching for SME operators in Sinjai Regency.]]>
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